The True School of Music
Visual language Animation
The True School of Music beats at the very heart of Mumbai's thriving entertainment business. It's aim is to train the next generation of musicians, artists, producers, sound engineers, composers and Dj's to feed the increasing demand for music within India's burgeoning music scene. There has never been a better time to be a musician in India ad there has never been a school quite like True School to help, achieve your goals.
Objective was to enhance and improve the existing visual language based on their current Brand guideline taking into account the requirements for the entire digital solution.
We developed and implemented an energetic and playful visual identity that finds a commonality of form with music, but introduces, in a considered and moderated way, a cheerful personality through bright colour and pattern.
The entire visual language is inspired from the music grid. Patterns appear dynamic, both in their static and animated forms with plenty of variety. When visual identity is seen together, as documented below, the extensive use of colour and pattern appears occasionally overwhelming yet, when considered within the context of different platforms and courses, it begins to make a lot more sense.
Through a strong highlighting of the project's graphic charter and identity, the user is directly immersed within the brand's universe.
